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Communication & Public Relations

Communicating Christ’s message of love, forgiveness and redemption is the purpose of the Communication Department.

We seek to foster a culture of reliability, transparency, and creativity by reinforcing existing communication channels and enterprises as well as establishing new initiatives.

Not only do we strive to communicate the latest happenings of the Adventist Church in Texas through all of our current channels, but also motivate Texas churches to effectively connect with their communities through training and tools.

Under our scope of responsibilities we have public relations, the production of The FLAME, audio and visual coordination for events, and online tools such as the website and social media channels.

Ultimately, the Communication Department facilitates ministry. We work together with churches, schools, leaders, and members to share stories that impact, inspire, and connect our churches members and communities.

Public Relations / General Media Inquiries:  Phone: (817) 790.2255 ext. 2134; email:  communication@txsda.org

Communication Workshop

Register here for the Dallas Area Communication Workshop scheduled for April 13, 2024, from 2 to 4 pm at the Richardson Seventh-day Adventist Church, 1201 W Belt Line Rd, Richardson, TX 75080.

Registration is free but required to be eligible for prizes. You’ll need to be there to win.

Texas Conference Vice President for Communication & Public Relations Kenn Dixon will preach during the worship service.

A complimentary lunch is provided (if requested) for registered participants following the worship service.

2:00 pm Workshop Options

English only – Brand Storytelling for Church Communicators (Kenn Dixon) Teaches church communication leaders public relations tools and perceptions they need as communicators for the use of storytelling in brand image building and reinforcement. The learning will include a grasp of the basic principles of effective storytelling, understanding how the craft comes in to create appealing stories that connect with brand values, and how to pull this into PR campaigns to strike up the target audience’s participation and interaction.

Spanish only – Tips & Tricks for Livestreaming (Andy Esqueche) Biteproject.com shared that 62% of those who attended their churches online continued doing so after the pandemic. Knowing the importance of connecting with your online community, this workshop will discuss free and paid tools and services to help your church transmit its services. Areas covered will include the Internet, digital sound, livestream camera, titler, OBS, Restream, Resi, etc. In addition, this workshop will cover the technical aspects, evaluate the equipment you already have and discuss best practices.

English with Spanish assistance, if necessary – Achieving Your Best Sound (Aarom Meador with Eliezer Garcia) No matter the size of a church, sound issues are common. This workshop will discuss different ways to achieve your best sound. From piano or organ mics, special musicians to choirs, pulpit speakers to panel guests, all require mics in various locations. Learn what is best. Plus, tips for ensuring your live stream sounds just as great as your in-house sound.

3:00 pm Workshop Options

English only – Why do I only have Adventists Watching Our LiveStream? (Kenn Dixon) Understanding how to reach publics and audiences in a personal and dynamic way.  How to improve the look and feel of your church livestreaming that will draw more unchurched seekers.  Review some best practices for video and audio environments to reflect what people are searching for in an online church. 

Spanish only – Design & Presentation Tools for Your Best Look (Jannet Diaz & Heber Sorto) Graphics and visual images are a great way to connect with people. This workshop will help attendees understand and use programs such as ProPresenter, EasyWorship and other free and paid tools for church presentations and karaoke. It will also cover the essential elements of printed designs using CANVA, Adobe, and other free and paid software that are different from digital media used on social networks.

English with Spanish assistance, if necessary – Audio Q&A (Aarom Meador with Eliezer Garcia) This workshop hour is dedicated to answering questions regarding audio problems your church is currently having.

Videos

Videos

Interview with microphone
Communication & Public Relations

To read The FLAME online, visit our digital library at issuu.com/TexasAdventist!

 

For music licenses only | First-time users, please call the numbers below for account information. Accounts are renewed yearly with the Texas Conference church name listed in eAdventist and the local church treasurer’s txsda email account. Please keep that email on the account for consistency. Song reporting is required for some licenses. Contact CCS and CCLI for more information.

Beginning in 2023, all Texas Conference churches, companies and groups listed in eAdventist are required to have these licenses. They are essential as copyright infringement can result in fines of up to $150,000 per work infringement. Texas Conference purchases the licenses and bills the respective Texas Conference church, company or group showing due diligence. Most licenses have a base cost and increase based on average weekly attendance.

Thank you for taking copyright seriously in all areas, including taking photographs off the Internet (Yes, most photographs have a copyright).

We encourage you to check out these resources for better understanding.

CCLI Streaming Plus license applies when the service is shown on an official church account that matches the license name listed in eAdventist. It does not cover items shown on a personal account.

Texas Conference pastors, treasurers and local church communication directors can email communication@txsda.org for CVLI login information.

 

Standards and guidelines on media production submission
• -All videos must adhere to the conduct and ethical standards set forth by the Seventh-day
Adventist Church.
• -Do not submit any media content that is copyrighted or without usage rights authorized.
• -Please allow 7 days advance notice when submitting media for broadcast. All media must be
received NO LATER THAN 7 DAYS BEFORE EVENT.
• NO MEDIA will be accepted the day of the event on hard drive, USB thumb drive, cloud-based
storage, etc. – We want to avoid any viruses being introduced into the production environment.
• -Media submitted for broadcast must meet production specifications and format set forth below.
• All presentations (PowerPoint, Keynote, etc.) Must be submitted 7 days prior to event. There is
no guarantee on day of production, changes can be made to the presentation.
• All participates that have a speaking or performance roll, must be added to the “Speakers and
Presenters List” form (supplied) in 7 days prior to event.
Pre-Broadcast specifications to submit media for productions
-File type- MOV or MP4 (MP4 Preferred)
-Resolution- 1920 x 1080
-Bit Rate- 25,000 KB/s
-Compression Rate- H.264
-Sample Rate- 48 KHZ
-Drop frame- 23.97/ 29.97/ 59.94
-Time format- *Please keep productions in broadcast industry time standards of 15/30/45/60 seconds or minutes.
(Note: Please leave at least 10 seconds of black before your production intro and at least a second of black after
outro of production for transition and editing purposes). * If applicable

Speakers & Presenters List (Download)

Events
April 2024
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The Communication & Public Relations Team

Dixon-Kenn-1-200x300
Kenn L. Dixon
Vice President for Communication
& Public Relations
817.790.2255 ext. 2126
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Andy Esqueche
Andy Esqueche
Associate Director
817.790.2255 ext. 2124
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Terry-Tamara-200x300
Tamara
Michalenko Terry
Associate Director
817.790.2255 ext. 2125
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Townsend, Teymi
Teymi Townsend
Assistant Director
817.790.2255 ext. 2123
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Heber Sorto200x300px
Heber Sorto
Digital Content Specialist
817.790.2255 ext. 2122
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Diaz-Jannet-200x300
Jannet Diaz
Communication Specialist
817.790.2255 Ext. 2122
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Garcia, Eliezer
Eliezer Garcia
Production Assistant
Printing & Shipping
817.790.2255 Ext. 2131
Contact Us

Contact Us